Just like there was a time when people thought nothing of smoking or driving without seatbelts. Now, it is time to make not wasting food the norm.

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The Food Waste Project will raise awareness that food throwing away food is directly linked to climate change. It will target the narrow gap between knowing the right thing to do and actually doing it. Once this gap is bridged, the benefits will be immediate for both the environment and the economic health of families and the planet.